A Little More Than an Annual Report

Let's be real. When you think of sexy design projects, annual reports aren't exactly at the top of the list. But I saw an opportunity to make something people actually wanted to sped time with. 

Across two years, I helped Adelante Healthcare tell its story through design, photography, and film.  Each report became an opportunity to look beyond the milestones and financials and give the people and progress behind them the attention they deserved.

Building a System

Great packaging has to do more than look good. For Agua Bonita, we needed to fit a laundry list of technical details onto every can without losing the personality and storytelling that made the brand special. 

The challenge was finding room for everything, from nutritional information and required labeling to the cultural details woven throughout the design. We built a flexible packaging system that balanced both, kept the brand consistent across flavors, and made every bit of space count. All while keeping the type above 6pt.

A lot can change in 12 months. And when the story changes, the way you tell it should change too.

2024: Driven by Purpose

A year later, Adelante had a different story to tell. It's Cultural Transformation initiative was changing how the organization approached care, and the annual report needed to reflect that shift. This wasn't just about what Adelante had accomplished, but what those changes meanth for the people it served. 

There was a lot more to tell than usal numbers and milestones. The goal was to show what being a Federally Qualified Health Center actually looks like, from the people recieving care to the work happening behind the scenes. Building on Adelante's existing brand identity, the 2024 report brought those stories together while finding more engaging ways to communicate the organization's progress and impact

Making the Numbers Mean Something

Data doesn't have to be the boring part that everyone skips. For the 2024 report, I explored ways to make complex data easier to understand through scale, visual comparisons, and more intentional information design. Instead of simply presenting numbers, the goal was to help readers understand where resources were going and what that investment meant to the organization.

The People Behind the Pages

While the reports evolved from oner year to the next, one thing stayed the same: the people at the hard of Adelante's story. 

Across both years, we brought patient experiences to life through photography and film, creating a more personal connection to the communities Adelante serves. These stories gave the reports a more human perspective that went beyond the printed page.

Finding Meaning in the Moment

Born with limited vision, Ana's life changed when she suddenly lost the rest of her sight. With faith and determination, she found the strength to move forward. Through the Arizona Center for the Blind and Visually Impaired and Adelante Healthcare, she found support, community, and compassionate care. Today, Ana continues to embrace life and write her own story.

Prescription for a New Life

Forced to leave her home behind by the war in Ukraine, Larysa faced the challenge of starting over in a new country. With the help of Adelante Healthcare, she gained access to affordable, life-saving medication that gave her a renewed sense of hope. Today, Larysa is building a healthier life and embracing a new beginning.

A Second Chance

After being hit by a drunk driver, Mark J. faced a difficult road to recovery. Through the relationship he built with his primary care provider at Adelante Healthcare, Mark found someone who listened to his concerns and helped him take the steps toward rebuilding his life.

Conquering CIDP

Aishia's life changed when a rare autoimmune disorder left her unable to walk or talk. Through Adelante Healthcare, she found compassionate care and ongoing support as she worked to regain her independence and rebuild her life.