Six Brands. Six Months.

Inspired by family traditions, Agua Bonita set out to bring the vibrancy of Hispanic culture. With a fresh take on better-for-you aguas frescas, the brand had its sights set on shaking up the canned beverage category, making a culturally rooted product a household name without losing what made it special.

My role was to help bring that ambition to life. I built a cohesivce visual ecosystem across packaging, digital experiences, and campaigns that celebrated the brand's roots while giving it room to grow. Every touchpoint was an opportunity to tell the Agua Bonita story, connect with new audiences, and make the brnad feel right at home wherever it showed up.

More Than a Dispensary

Inspired by family traditions, Agua Bonita set out to bring the vibrancy of Hispanic culture. With a fresh take on better-for-you aguas frescas, the brand had its sights set on shaking up the canned beverage category, making a culturally rooted product a household name without losing what made it special.

Drink First Product Pages

We took a lifestyle first approach to the website's imagery, playing with color, texture, and personality to make shopping feel unmistakably Agua Bonita, while keeping our culturally inspired packaging front and center.

First Impressions Matter

With so much of our traffic coming from social media, we knew we had to grab attention quickly. We brought movement to the homepage  to hook visitors and give them a reason to browse and ultimately purchase.

Social Proof Built-in

We wanted to build credibility from the jump, so we brought press features and our most engaging social content to the homepage. This gave new visitors a chance to see what the buzz was all about, fast.

Setting the Scene

Inspired by family traditions, Agua Bonita set out to bring the vibrancy of Hispanic culture. With a fresh take on better-for-you aguas frescas, the brand had its sights set on shaking up the canned beverage category, making a culturally rooted product a household name without losing what made it special.

High Variety

Great packaging has to do more than look good. For Agua Bonita, we needed to fit a laundry list of technical details onto every can without losing the personality and storytelling that made the brand special. .

Lady Like

Every packaging structure came with its own set of challenges. From retail shelves to D2C shipping boxes, we had to consider how each package would be seen, handled, and experiences. Every panel was an opportunity to bring Agua Bonita's personality to life, without compromising the most important job: protecting what's inside.

High Tide

Great packaging has to do more than look good. For Agua Bonita, we needed to fit a laundry list of technical details onto every can without losing the personality and storytelling that made the brand special. 

Rolling with Shorties

We took a lifestyle first approach to the website's imagery, playing with color, texture, and personality to make shopping feel unmistakably Agua Bonita, while keeping our culturally inspired packaging front and center.

Monthly Strain Stickers

Dogwalker Billboard

Dr. Green Thumbs

As Agua Bonita grew, so did its visibility. That momentum opened the door to an opportunity tied to Eva Longoria's Flamin Hot,  bringing the brand into a much bigger cultural conversation.

For the collaboration proposal, we turned up the heat on Agua Bonita's Watermelon Chile flavor, exploring limited-edition packaging, event collateral, and PR kits that brought the two worlds together.

420 Needed to Hit Different

With Agua Bonita reaching more people online and on retail shelves, we needed a digital experience that could meet customers wherever they discovered us.

The website had to do a lot. It needed to tell our story quickly, bring the brand's visual personality to life, and make shopping feel effortless. From first impression to checkout, every decision was made to keep things simple, speedy, and easy to navigate.

Social Proof Built-in

We wanted to build credibility from the jump, so we brought press features and our most engaging social content to the homepage. This gave new visitors a chance to see what the buzz was all about, fast.

Zero in on what makes a brand special, then amplify it to the people who matter.