The Flower Shop 420 Campaign

TFS 420 Campaign

Role: Art Director, Designer, Copywriter

4/20: One of the most important events in the cannabis industry. It's also one of the most competitive amongst dispensaries. The goal of this campaign was to take inspiration from retro anti-drug ads and give a more handmade feel to standout from the usual aesthetic of Arizona cannabis brands. Working with the marketing director and social media manager, I lead the creative to span across print and digital. The end result lead to a 64% increase in sales from the year prior.