Agua Bonita Packaging Design

Agua Bonita Packaging

Role: Designer

In a sea of solid colors and gradients on shelves and being the new kid on the block entering the CPG world, Agua Bonita needed to stand out. Wanting to lead culture first, the goal was to make sure our Latin roots were apparent at first glance. With flavor profiles so different and so unique creating a custom print that matched each flavor's personality was the perfect solution.

The constant struggle with new products and an entirely new category in the marketplace is that people need to know who the brand is at first glance. This is why the packaging includes a panel where the brand story can be learned right on the store shelf.