Agua Bonita Photography
Role: Art Director, Photographer, Retoucher
When it comes to Agua Bonita, there were many challenges we faced online. We're non-sparkling but served in a can. We're an agua fresca, but there was no one in the marketplace quite like us. So how do we educate people and get them excited about a product that they know virtually nothing about? The solution: move away from typical CPG photography and lean into being a lifestyle brand. Sell vibes. Show use cases. Let people see how this new product can be seamlessly integrated into their everyday lives. The result was bold, colorful imagery that tells a story and piques the consumer's interest.