Flamin' Hot Collab
Role: Art Direction, Designer
A collaboration concept for Eva Longoria's 2023 documentary, Flamin' Hot. The documentary served as the storytelling of Hot Cheeto's origins. The flavor people know, but the story they don't. For this proposal, I took Agua Bonita's Watermelon Chile flavor and turned up the heat. The limited edition flavor and design are a match made in heaven. Along with custom packaging design, this served to show how a cobranded event and PR push could look.