Meeting People Where They're At

At Adelante Healthcare, creative had to connect with a wide range of audiences, from patients and communities to employees and organizational partners. Each project brought a different challenge, whether promoting healthcare services, supporting internal initiatives, or creating experiences that brought people together.

Through design, photography, campaigns, and environmental graphics, the focus was on making complex information approachable while building a consistent, recognizable presence across every touchpoint.

817

Employees

425,591

Annual Patient Visits

15

Services

Patient Experience Week

For Patient Experience Week, we developed a campaign centered on the importance of listening, understanding, and creating meaningful connections between patients and their care teams. The creative brought that message to life through a cohesive visual approach that felt approachable, engaging, and distinctly Adelante.

Extending the Brand

Not every initiative needed to look or feel exactly like Adelante Healthcare. From the galactic-inspired identity of the Galactic Greens golf tournament to developing a distinct logo, branding, and website for the pharmacy, we explored how far the brand could stretch to meet different needs while maintaining a connection to the larger organization.

Messaging You Can Wear

Apparel became another way to bring Adelante's personality into the patient experience. Rather than creating traditional healthcare merchandise, we took inspiration from contemporary streetwear and graphic tees, developing designs that felt fresh, expressive, and genuinely wearable. Each piece brought organizational messaging and campaign initiatives into the healthcare environment without looking like it came from a doctor's office.

A More Playful Approach

Connecting with younger patients called for a different visual approach. We leaned into bold colors, playful graphics, and expressive design to make healthcare feel more engaging and less intimidating for kids, while keeping the creative connected to Adelante's larger brand identity.

National Nutrition Month

Patient Experience + Services

Patient Stories

Creative in Every Format

Working across a healthcare organization meant no two creative challenges looked quite the same. From photography and video to campaign graphics and everyday brand communications, each project called for a different approach depending on the audience, message, and medium. The goal was to keep the creative fresh and engaging while making sure everything still felt distinctly Adelante.

Dillon Ivory

Email: holler@dillonivory.com
LinkedIn: @dillon_ivory

© Dillon Johnson 2026 // Creative Director & Strategist