FC Super Fog

The 2026 FIFA World Cup brought the world's biggest soccer tournament to North America, and Super Fog was ready to join the celebration. Featuring limited-edition devices, soccer-inspired strains, and artwork by Seattle-based artist Shogo Ota, FC Super Fog was built around bringing people together, celebrating the game, and sharing the moments that make it memorable.

With the collection and campaign brief established, the creative direction was developed entirely in-house for the first time. What followed was a 360° campaign spanning event activations, packaging, digital advertising, print, web, and retail merchandising. Across every touchpoint, the goal was to create a cohesive experience that met consumers wherever they celebrated.

Taking it to the Field

The campaign brought together soccer-inspired imagery, players, and the spirit of celebration to create a cohesive visual narrative across every touchpoint. From digital and web to print and retail, each execution built on the same creative direction while staying true to Super Fog's bold, expressive aesthetic.

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Enter the Super Sub

With the launch of UNO midway through the campaign, we introduced a new player to the field. Known for changing the pace of the game, the Super Sub became the perfect introduction for Super Fog's new 510 concealment battery.

The concept carried through the launch creative, from teaser content and digital advertising to product education, giving UNO its own moment while keeping it connected to the larger FC Super Fog campaign.